Pillar Content Strategy: Rank and Get Cited

What Is Pillar Content?

Comprehensive, authoritative content serving as the definitive resource on a topic.

Structure

1. Topic Selection — broad topic your audience cares about
2. Cluster Planning — 10-15 sub-topic pages linking back
3. Content Depth — 3,000+ words with expert detail
4. Internal Linking — every spoke links to hub and back